{"id":334,"date":"2023-12-17T21:00:24","date_gmt":"2023-12-17T20:00:24","guid":{"rendered":"https:\/\/petr-kirpeit.de\/?p=334"},"modified":"2023-12-17T21:04:21","modified_gmt":"2023-12-17T20:04:21","slug":"werbeblocker-manchmal-deaktivieren","status":"publish","type":"post","link":"https:\/\/petr-kirpeit.de\/cs\/ad-blocker-sometimes-deactivate\/","title":{"rendered":"Pro\u010d n\u011bkdy deaktivuji blok\u00e1tory reklam"},"content":{"rendered":"<p>Reklama, kdo ji nezn\u00e1, n\u011bkdy otravn\u00e1, n\u011bkdy p\u0159\u00edli\u0161 osobn\u00ed a pak \u010dasto zpomaluj\u00edc\u00ed str\u00e1nku. Pom\u00e1haj\u00ed blok\u00e1tory reklam.<\/p>\n<p>Z\u00e1suvn\u00e9 moduly Adblocker pro mnoh\u00e9 omezily reklamu na internetu, ale reklamy se na n\u011bm st\u00e1le objevuj\u00ed. Pro\u010d je to ale vlastn\u011b d\u016fle\u017eit\u00e9?<\/p>\n<p><!--more--><\/p>\n<p>Kdysi jsem si myslel, \u017ee reklamy na internetu jsou otravn\u00e9, a do jist\u00e9 m\u00edry si to mysl\u00edm i dnes, proto\u017ee na n\u011bkter\u00fdch str\u00e1nk\u00e1ch jsou tak p\u0159epln\u011bn\u00e9, \u017ee si t\u00e9m\u011b\u0159 nev\u0161imnete obsahu. A to je probl\u00e9m, proto\u017ee m\u00edra p\u0159ijet\u00ed p\u0159irozen\u011b kles\u00e1 a web dokonce ztr\u00e1c\u00ed u\u017eivatele, proto\u017ee pom\u011br obsahu a reklamy u\u017e nen\u00ed spr\u00e1vn\u00fd.<\/p>\n<p>Ne\u017e jsem za\u010dal provozovat vlastn\u00ed webov\u00e9 str\u00e1nky, reklama m\u011b p\u0159\u00edli\u0161 nezaj\u00edmala, ale jakmile napln\u00edte sv\u00e9 prvn\u00ed webov\u00e9 str\u00e1nky obsahem a z\u00edsk\u00e1te prvn\u00ed n\u00e1v\u0161t\u011bvnost, vyvstane ot\u00e1zka, jak to cel\u00e9 financovat?<\/p>\n<p>S Google AdSense m\u00e1te alespo\u0148 celosv\u011btov\u00e9ho poskytovatele reklamy, kter\u00fd vypl\u0148uje m\u00edsta, ale blok\u00e1tory reklam tomu r\u00e1dy br\u00e1n\u00ed, a tak p\u0159\u00edjmy chyb\u00ed.<\/p>\n<p>Je zde probl\u00e9m: reklama ve form\u011b bannerov\u00fdch inzer\u00e1t\u016f dnes sotva p\u0159in\u00e1\u0161\u00ed pen\u00edze, pokud obsah neoslovuje konkr\u00e9tn\u00ed c\u00edlovou skupinu, kter\u00e1 je ochotna platit, na kterou se inzerenti zam\u011b\u0159uj\u00ed, a jsou proto ochotni platit vy\u0161\u0161\u00ed ceny za kliknut\u00ed.<\/p>\n<p>Na jednom z m\u00fdch web\u016f m\u00e1m n\u011bkdy jen 0,15 \u20ac p\u0159i v\u00edce ne\u017e 1000 zobrazen\u00edch str\u00e1nek, t\u00e9ma nen\u00ed pro inzerenty dostate\u010dn\u011b specifick\u00e9 a pak chyb\u00ed z\u00e1jem.<\/p>\n<p>Na druhou stranu, 2 z m\u00fdch str\u00e1nek maj\u00ed specifickou skupinu u\u017eivatel\u016f, n\u011bkdy jen 10 zobrazen\u00ed str\u00e1nky, ale pak m\u016f\u017ee jedno kliknut\u00ed snadno p\u0159in\u00e9st 1,50 \u20ac.<\/p><div class=\"kirpe-absatz-platzierung-anfang kirpe-entity-placement\" id=\"kirpe-188055275\"><div class=\"kirpe-adlabel\">Reklama<\/div><div id=\"kirpe-1919571333\" style=\"margin-top: 10px;margin-right: auto;margin-bottom: 25px;margin-left: auto;text-align: center;\" class=\"gas_fallback-ad_814--placement_3821\" data-cfpa=\"814\" data-cfpw=\"814\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8351874911616364\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8351874911616364\" \ndata-ad-slot=\"5210969580\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><script type=\"text\/javascript\">;new advadsCfpAd( 814 );<\/script><\/div>\n<p>Provozovatel\u00e9 webov\u00fdch str\u00e1nek maj\u00ed r\u016fzn\u00e9 mo\u017enosti, zkou\u0161el jsem i affiliate odkazy, ale krom\u011b zobrazen\u00ed str\u00e1nek z toho nic nebylo, proto\u017ee pen\u00edze se vypl\u00e1cej\u00ed pouze tehdy, kdy\u017e si u\u017eivatel koup\u00ed affiliate produkt, co\u017e je \u0159e\u0161en\u00ed, kter\u00e9 funguje pro n\u011bkter\u00e9, ale nen\u00ed u\u017eite\u010dn\u00e9 pro v\u0161echny.<\/p>\n<p>Existuj\u00ed tedy webov\u00e9 str\u00e1nky, kter\u00e9 jsou jednodu\u0161e praktick\u00e9, ale nechcete za n\u011b utr\u00e1cet pen\u00edze. <a href=\"https:\/\/www.unixtime.de\/\" target=\"_blank\" rel=\"noopener\">unixtime.com<\/a> o tom. Str\u00e1nka je mal\u00e1, jednoduch\u00e1, praktick\u00e1 a obsahuje pouze jeden reklamn\u00ed banner Google Adsense. A i kdy\u017e nen\u00ed um\u011bn\u00ed spo\u010d\u00edtat unixov\u00e9 \u010dasov\u00e9 raz\u00edtko v re\u00e1ln\u00e9m \u010dase nebo z re\u00e1ln\u00e9ho \u010dasu na unixov\u00fd \u010das. A tento mal\u00fd web je financov\u00e1n t\u00edmto reklamn\u00edm bannerem, nen\u00ed vt\u00edrav\u00fd a p\u0159esto p\u0159in\u00e1\u0161\u00ed provozovateli webu p\u00e1r cent\u016f nebo eur m\u011bs\u00ed\u010dn\u011b. Tak pro\u010d bych tomu m\u011bl br\u00e1nit adblockerem?<\/p>\n<div id=\"attachment_343\" style=\"width: 631px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-343\" class=\"wp-image-343\" src=\"https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-1024x591.png\" alt=\"\" width=\"621\" height=\"358\" srcset=\"https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-1024x591.png 1024w, https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-600x346.png 600w, https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-300x173.png 300w, https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-768x443.png 768w, https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de-18x10.png 18w, https:\/\/petr-kirpeit.de\/wp-content\/uploads\/2023\/01\/unixtime_de.png 1247w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><p id=\"caption-attachment-343\" class=\"wp-caption-text\">Sn\u00edmek obrazovky z webu Unixtime.de (k lednu 2023)<\/p><\/div>\n<p>Adblockery maj\u00ed na internetu sv\u016fj smysl a d\u016fvod, ale pokud chcete podpo\u0159it web, proto\u017ee za n\u011bj nejste ochotni platit, m\u011bli byste se zamyslet nad t\u00edm, zda poskytovateli neud\u011blat n\u011bjak\u00e9 \u00fastupky, pokud v\u00edte, \u017ee integroval pouze n\u011bkolik reklamn\u00edch banner\u016f a pou\u017e\u00edv\u00e1 je k financov\u00e1n\u00ed t\u00e9to slu\u017eby.<\/p>\n<p>Mo\u017en\u00e1 bychom se tedy m\u011bli zamyslet i nad t\u00edm, komu bereme p\u0159\u00edjem, pokud nechceme reklamu, ale nejsme ochotni za tuto slu\u017ebu platit.<\/p>\n<div id=\"kirpe-877116883\" class=\"kirpe-nach-dem-inhalt kirpe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" data-cfpa=\"2558\" data-cfpw=\"2558\"><script async\r\n  src=\"https:\/\/js.stripe.com\/v3\/buy-button.js\">\r\n<\/script>\r\n\r\n<stripe-buy-button\r\n  buy-button-id=\"buy_btn_1OmdGEDkREtr7M2xJiA87yjJ\"\r\n  publishable-key=\"pk_live_51N72JpDkREtr7M2xYzcUWyyF20F5DVm4VqHEwg54rGARmXtJkLiVcGuNfkJkK6iNxDdLxZFTecXhGaXHUVJtB31O009aKw7a54\"\r\n>\r\n<\/stripe-buy-button><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 2558 );<\/script>","protected":false},"excerpt":{"rendered":"<p>Reklama, kdo ji nezn\u00e1, n\u011bkdy otravn\u00e1, n\u011bkdy p\u0159\u00edli\u0161 osobn\u00ed a pak \u010dasto zpomaluj\u00edc\u00ed str\u00e1nku. Blok\u00e1tory reklamy mohou pomoci. Reklamy na internetu se pro mnoh\u00e9 staly m\u00e9n\u011b \u010dast\u00fdmi d\u00edky plugin\u016fm adblocker\u016f, ale st\u00e1le se s nimi m\u016f\u017eete setkat. Ale pro\u010d je to vlastn\u011b d\u016fle\u017eit\u00e9?<\/p>","protected":false},"author":1,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":7,"footnotes":""},"categories":[14],"tags":[134,56,133],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitales","tag-adblocker","tag-digital","tag-werbung","has-thumb"],"_links":{"self":[{"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":2,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/posts\/334\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petr-kirpeit.de\/cs\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}